Extensiones: Fooman Google Analytics Plus

This is a beta release – please report how this extensions works for you.

Current improvements:

* * Track every individual page – including sections retrieved via AJAX during one-page-checkout
* * Track the actual typed in keywords by your user (this might not yet work due to a bug in Magento itself)
* * Temporary solution to make your Magento install SEO friendlier via robots.txt

  • Overview

    Fooman Google Analytics Plus

    Version 0.9.0 only works on Magento 1.4 and up. For Magento 1.3.2.4 and below please use version 0.8.7 of this extension.

    This is a beta release – please report how this extensions works for you. Current improvements:

    • * Track every individual page – including sections retrieved via AJAX during one-page-checkout
    • * optionally track to a secondary profile
    • * Enter DomainName to track via the Magento back-end / check here if you should use it
    • * First Touch tracking with thanks to Will Critchlow from www.distilled.co.uk and Ashley Schroder – read all about the technique here (no file edits needed)
    • * Optionally track Adwords conversions for purchases

    Older versions (read below 0.10) offered the option to track the actual typed in keywords for adwords instead of only the term you bid on based on the Keyword Method by Michael Harrison from ROI Revolution. The original typed in keyword is now available in the q custom variable.

    Your funnel in Google Analytics should include these steps – these need to set up as exact match:
    /checkout/onepage
    /checkout/onepage/opc-billing
    /checkout/onepage/opc-shipping
    /checkout/onepage/opc-shipping_method
    /checkout/onepage/opc-payment
    /checkout/onepage/opc-review
    /checkout/onepage/opc-review-placeOrderClicked
    /checkout/onepage/success/

    Additional support can be obtained through our website. Funnel Exits Currently there seems to be an issue where exits are not properly displayed in the funnel visualisation in Google even though the pageviews are counted correctly in the top content report. See also this thread. If anyone has any ideas on how to make Google Analytics behave I am keen to hear it. UPDATE using exact match in your Google Analytics settings instead of head match seems to display exits correctly.

    Changelog

    0.10.1 added option to enable anonymiseIP
    0.10.0 added option to track to a secondary profile and FirstTouch tracking (optional)
    0.9.7 Magento reports pages as /checkout/onepage/ and /checkout/onepage/index/ – index/ is now filtered out from page names
    0.9.6 fix packing error in 0.9.5
    0.9.5 moving ga code into head hopefully fixes reports of underreported IE visits
    0.9.2 made the keyword tracking optional (off by default)
    0.9.1 updated to newer Google JS Snippet
    0.9.0 add support for Magento 1.4, changed to asynchronous JavaScript call, added support for google adwords conversions, added support for specifying DomainName for tracking, removed previously included robots.txt file

    0.8.7 bug fixes introduced with 0.8.5
    0.8.5 cleaned up call to _toHtml()
    0.8.4 Using a correcter way of constructing JS url
    0.8.3 fixed https issue
    0.8.2 Added new event opc-review-placeOrderClicked
    0.8.1 Changed reported path names to be consistent with rest of Magento
    0.8.0 added support for tracking checkout sections loaded via AJAX

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: